Saturday, October 14, 2017

The Monarch of the Glen

The Monarch of the Glen is an oil painting by Sir Edwin Landseer in 1851.  It was originally commissioned to hang in the Palace of Westminster, but for some reason it never did.  Landseer sold it to a private collector.  It was a very popular painting during the 19th century, with reproductions widely sold and was finally purchased by companies to use in advertising. It became something of a cliche' by the mid-20th century "the ultimate biscuit tin image of Scotland", according to the Sunday Herald.

To my surprise, some of the companies who used the painting in their advertising are American, The Hartford Financial Services, Nestle North America's Deer Park Spring Water and Challenge Dairy in California.  In Scotland, it has been the logo for Glenfiddich single malt Scotch whisky since 1968. Thank you Wikipedia.

The Inverness museum allowed photography.

In 2017, the National Galleries of Scotland launched a successful campaign to buy the painting for 4 million pounds from it's owner, Diageo, the multi-national drinks company, who acquired it in the merger with Dewar's and Glenfiddich. It is now touring Scotland, with a stay in Inverness.



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